InfoEmpire Announces Corporate Expansion and US Job Creation Initiative
We would like to formally welcome Anthony Smith to the InfoEmpire family. Anthony was named Director of Sales for the United States market. His primary role will be to launch WaveToGet, a versatile customer loyalty and marketing program designed for small businesses.
Mr. Smith brings over 12 years of sales experience to InfoEmpire Inc. Anthony’s previous roles included Sales Manager for Britesmile Inc. from 2004-2010 and more recently Anthony helped create a sales tidal wave for JP Morgan Chase's expansion into the State of Florida in 2010-2014. This track record of sales success is believed to be an invaluable asset to our family.
Anthony says: "I am very excited about this opportunity with InfoEmpire. We look forward to building relationships with small businesses throughout the United States and working with them to bring in new customers and retain existing ones. At the same time we will be immediately creating 150-200 new jobs this upcoming year, right here in the United States”.
InfoEmpire is a privately held corporation with over 16 years of digital marketing experience. Based out of Toronto, Canada, InfoEmpire serves over 25 industries and hundreds of businesses throughout Canada and United States. InfoEmpire’s US Head Quarters are located in Boca Raton, FL at 301 Yamato Road Unit #1240. For any inquiries you may contact InfoEmpire Toll Free at (877) 482-4678 or sales@InfoEmpire.com.
Video Production For Your Business
InfoEmpire is all about giving your business the solutions it needs to increase sales, get more customers and retain your current customers. We are happy to provide any of our services to help a business achieve that. One of those services is video production.
Video production is a great way to easily integrate a brand in a demonstration in the form of a high-quality video. We can add special effects, customize it to your liking, use high quality images and footage with our professional grade cameras. After we perfect the product we can work on marketing it on social media. Posting it on YouTube can bring you new customers in no time, more views mean a greater chance for the viewer to look at your business information and decide whether or not they want to use your services.
There are many types of video campaigns that InfoEmpire can help your business with. Videos that present your existing services/ products, video testimonials, videos of people handling your product, demonstration of a new service/ product, engaging flash animations, virtual tours of your office/ clinic and many more!
Contact InfoEmpire today to find out more about our video production service!
Web Content and Its Importance
For your business website, having relevant and unique content is key. Sometimes placing your normal about us page, product pages and so on won't give you great SEO scores in terms of having enough content on your website.
InfoEmpire recommends adding a blog to your website. A blog can be a series of articles relating to your industry, personal thoughts and ideas by the owner, recommendations on behalf of your business and more. The main goal is to place enough keywords on your blog while maintaining logical content that can be actually helpful to the reader.
To make the reader's experience even more helpful here are a few more features you can include on your blog page:
- A search bar. Having the ability to search through your blog posts can be extremely helpful to the reader who might be looking for specific information on something.
- Share buttons. The ability to share your content on social media platforms is highly recommended. Each blog post should have social media sharing buttons that will share an excerpt of the blog post to the reader's friends. This could help the exposure of your business and brand.
- Comment feature. While making sure spammers are taken care of with captcha validation, having the ability to comment on your blog posts can increase communication between your clients and your business. This could help you understand what your clients are looking for and you can be ahead of the game by reaching out to them and providing them with what they need.
- Related posts. Having the ability to quickly navigate to related posts (whether based on topic/ category/ popularity – this can increase the odds of the reader staying on the page.
In the next article, InfoEmpire will provide you with some tips about SEO and design on your business website. Remember - InfoEmpire is happy to help your business by building you a website, as well as providing any of the other services we expertise in.
What Makes a Website, You Ask?
InfoEmpire has the answer! In our last article we were recommending the quality content you should be having in your below the fold section and footer section. This time we will dive into the website and its inner pages – revealing what are the key ingredients to keep the visitor on your website and better yet – have a conversion!
On your contact page, having a contact form is a great way to keep in touch with your website visitors. Make sure those contact forms have captcha validation (we highly recommend using Google's recaptcha) to prevent from your website being attacked by spammers.
Next up is your actual content. The content not only has to be personalized (for instance, a generic about us content is not as effective as a customized and relevant one), but it also needs to implement a strategy in the web marketing world that is called the “F” pattern.
The “F” Pattern
Let's face it, most people who visit your website are probably not as excited about every single word in it as you – the business owner. The visitor wants to quickly scan your information and in a matter of 1 or 2 seconds, decides whether the website is worth staying on. The F pattern (called F for “fast”) is statistically speaking how your visitors view your content. To explain further – first the visitor reads in a horizontal direction, across the top part of the content. After that the visitor moves down the page and reads another section in a horizontal direction, usually a smaller area. Once the visitor is done reading that part they will move down and scan the left side of your content all the way down, these movements of the eye create the F pattern of reading. When composing the content for your website, you are recommended to keep that in mind to maximize your possibility of interesting the visitor to become an actual customer/ client.
FAQ page can be extremely helpful to answer the “obvious” kind of questions that will arise in the visitor's mind. This will make sure those phone calls and contact form submissions you will be getting are fruitful.
A blog page is a great way to promote your SEO keywords and other SEO content while relaying important information to your visitor. It can also be used to show your “softer” and more “approachable” side to your visitors, so they can see that your business isn't just a dry business but you also can have a tasteful sense of humour, interests outside of your industry and possibly even – to inform your visitors of events and volunteering/ donations your company will be doing.
In our next article, we will recommend the key features that should be in your company website's blog!
Website Solutions, The Long Awaited Continuation!
Website Features article set returns with the “Below the Fold” and “Footer” Sections, this time – showing you what a successful business website would require to have in the lower parts of your website – that are not visible on load.
When looking into the below the fold and footer content – most people might think that any information can go there because it is not important. That is a common mistake as that information is extremely important. Most users are used to experience certain things when looking at a website's footer. For instance, people usually scroll down all the way to the footer to find contact information, privacy policies, terms and conditions, hours of operations, additional services, social media connection, careers section and so on. This is precisely why making sure that the below the fold and footer sections are well-planned.
For the below the fold section, we would recommend having unique and general characteristics of your service, product, business, location and so on. Having it displayed in point form or in a nice looking grid (preferably with some kind of graphics). We highly recommend placing textual content that will not just satisfy search engines because of its relevant and high-quality keywords- but will also be relevant and helpful information for the reader. Internal links within that content will help lead a visitor to internal pages of your website, therefore making sure the visitor stays on your website longer which statistically speaking increases the chances of a conversion.
In the footer section, as mentioned above, having vital information like contact information which can include the location address, phone number and email addresses, support/ business hours, social media buttons/links and possibly even a chat feature – can be greatly appreciated by the visitor and also provide helpful tools for the visitor to be enticed into dealing with your business. While keeping all of that in mind while construction your website's footer – we would also advise to include a footer navigation pane to the main/ most visited pages of your site as well as an invitation to sign up for a newsletter-this can be optional.
Not every business will need every single point we have mentioned on their website, but this is, in general, how the front page of a business website should appear. Stay tuned for the next article, as we go deeper into business websites and visit the topic of inner pages and their content. Have a brilliantly bright and sunny weekend!