Email campaign, how to make it right? 

What is an Email Campaign?

An email campaign is a message sent to the list of subscribers, either by an algorithm or manually. It is a reputable marketing tool, and it is used for building brand recognition. It can also be an effective way to promote your products and services.

Email campaigns are often sent to customers who have already given their consent. Usually, an opt-in form collects email addresses from website visitors or customers in-store. Infoempire offers excellent ideas on how to make effective email campaigns.

How to Make it Email Campaigns Effective

1. Effective messaging

The first step is to send relevant messages that your subscribers want and expect. You should always consider what you would like if you were a subscriber yourself before sending an email to anyone else. If the marketing content of the message is interesting for them, they will be more inclined to share it with their friends or colleagues.

2. Well-written Content

The email should be well written and easy to read. The layout of the email must also be attractive and fit with your company's branding. The email text should be short enough to be easily scanned but long enough to provide all the necessary information.

3. Mobile-friendly

As more and more people use their phones to check emails, the email you send them must be mobile-friendly. They should read it easily on their phone without zooming in or scrolling a lot.

4. Segmentation and Personalization

It is important to segment and personalize your email content. It should be relevant for each subscriber, as everyone has different needs. You can do that by asking them what they are interested in when you collect their contact information at the point of sale or website sign-up form.

You can also let them choose their preferences when they sign up, such as what kind of content they want to receive and how often. You can then send them relevant information that is most likely interesting for them. You should also personalize the email by adding the recipient's name so that it looks like you are talking directly to them and not just to a list of subscribers.

5. Good Timing

The timing of your email campaigns is critical. You don't want to send them at a time when most of your subscribers are not going to see it. For example, if you are sending an email campaign on the weekend, most people will not open it until Monday morning.

Infoempire is happy to help you draft good email campaigns. We also have other services available for your business. Visit for more information on services.

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