Search Engine Optimization (SEO)

You can have the most wonderful products or services in the world, but you're going to get the kind of attention you want online without an effective search engine optimization strategy. At InfoEmpire, we develop and implement comprehensive SEO techniques geared towards improving visibility, boosting brand awareness, and encouraging website traffic and engagement.

Building On Your Existing Marketing Efforts

Optimization for search engines is only going to work if it's based on a solid understanding of client goals. We'll get you started by assessing where you stand now with your optimization efforts. We'll then come up with a plan that's based on your online marketing goals and priorities. For many of our clients, this means putting together a comprehensive plan that includes:

• Clearly identifying the target audience

• Seeing what competitors are already doing to target to same audience

• Careful monitoring and tracking of results

Offering Affordable, Performance-Based SEO Services

Following an initial assessment of where your business stands now in terms of online visibility and engagement, there are a variety of search engine optimization solutions we can offer to address your ranking issues and deficiencies. We provide both on-page services that include:

• Optimizing your website content for easy readability (e.g., relevant headers and subheads, short, concise paragraphs, bullet lists)

• Correcting issues with page speed, page layout, and user experience that could affect ranking results

• Regularly updating the design of your site

• Making your site more appealing to mobile visitors

• Ensuring that your site has the proper level of security (Google prefers HTTPS sites)

• Effectively using internal links

• Using appropriate meta tags and descriptions

• Optimizing individual landing pages

• Ensuring your pages have a proper URL structure 

At InfoEmpire, we're just as committed to providing Google-compliant off-page optimization services. This refers to the things we can do to drive more traffic to your site and improve your brand's overall visibility and reputation. In addition to relevant link-building activities, our off-page capabilities include:

• Social outreach and social bookmarking

• Optimizing directory listings

• Effectively utilizing and optimizing blog content

• Selecting keywords based on searchers' intent

• Researching keywords used in paid search campaigns

Harness the power of search engine optimization in a way that makes sense for your business and budget by putting the team from InfoEmpire to work for you. Contact us today to learn more about our SEO, website design, and online marketing services.