The Importance of E-Commerce During COVID-19

We are soon approaching the one-year mark when Canadians were first informed about the COVID-19 lockdown. The effects that COVID-19 has had on businesses is unexplainable. With many businesses still stressing daily to survive, it is helpful to understand any method that can help a business owner in these unprecedented times. Enter e-commerce.

COVID-19 Restrictions
E-Commerce has been around for quite some time now, but within the last year many business owners have understood truly how essential e-commerce is. During national lockdowns, many businesses have been forced to shut down with an unknown answer as to when they can reopen. E-commerce is highly beneficial and effective for all types of businesses owners. E-commerce allows customers to continue to provide their products and services to customers, even if it is in an unconventional way, while restrictions remain.

New Shopping Habits
Though it’s possible that restrictions can be lifted within the next few months and businesses can go back to operating as usual, operations will never truly go back to the way they use to - at least for some time. Consumers have developed new shopping habits and discovering the convenience of shopping online is one of them. When customers were left with no choice but to buy their products online, their habits have adapted to making this the new norm. In addition to convenience, many consumers fear the option of in-person shopping. As a business owner, it is vital to consider implementing an e-commerce store for your business to avoid losing customers who may not feel comfortable, or simply just may not want to, return to in-person shopping. Infoempire can help you create an e-commerce store, contact us today to speak to a specialist!

Options Are No Longer Optional
Gone are the days of giving customers only one way to shop your business. Businesses have moved towards multiple sources of allowing customers to shop their business: e-commerce, apps, and social media. If a customer discovers the wonderful goods you offer through one of your social media platforms but later realize they can only shop at your physical location, it is possible that the prospect may lose interest in your business. It is important to understand that not all customers live nearby to partake the option of picking items up. Providing more options for your business gives more convenience to consumers and expands your customer base.

Infoempire understands the importance of e-commerce. If you are in need of an e-commerce website for your business, contact us today and we will be glad to help!

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