What is lead generation marketing?

Lead generation is a marketing strategy to get people interested in your business and gradually move them through a sales funnel to become paying customers.

Some people still perceive lead generation as big email blasts and pushy salespeople. However, lead generation can be appropriate for specific BC industries for high-involvement purchases, where consumers are less likely to purchase immediately on a website and might need some nurturing.

Lead generation is a valuable strategy for all types of businesses in the BB sector, regardless of their business size.

Lead generation is the first step in building a relationship with your customers. It's important to create valuable content that interests people and gets them thinking about your business. Then, it's essential to build an effective lead capture system that automatically collects contact information from interested people.

The different types of lead generation methods
Paid advertising is the most common type of lead generation, and it involves spending money on ads placed in media outlets like newspapers, magazines, or online. This method is effective because it reaches a large audience quickly. However, it can be expensive to run ads this way, and it can also be challenging to track results. (Learn how to set up successful online ads)

Content marketing is another common type of lead generation, and it involves creating content designed to attract the attention of potential customers. This kind of content might include blog posts, articles, or videos. By generating traffic to these pieces of content, businesses can generate leads through click-through rates (CTRs) and conversion rates.

Email marketing is another popular lead generation method involving sending emails to potential customers. The goal of email marketing is usually to sell a product or service, but it can also be used to generate leads by introducing people to your business. Email marketing can be very successful when done correctly. Here are 4 top email campaign tips to boost your customer loyalty.

What are the benefits of using lead generation for your business?
One of the essential benefits of lead generation is that it can increase sales. When potential customers are brought into your business slowly through sales funnels, they are more likely to become buyers. 

It can also help to build customer loyalty. When potential customers know about your business and how you can help them, they are more likely to return and recommend you to their friends and family. This creates a strong base of customers from which you can grow your business.

Do you need help with a marketing strategy or retaining more customers for your business? Contact us today for a quick no obligation chat.