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Ways to Optimize Your Blog for SEO

2018-08-10 14:50:00

According to a recent study, not many bloggers take full advantage of the various benefits of blogging. In fact, the study found that 65 percent of businesses that have blogs rarely update their content. As a business owner, you need to know how to optimize your blog posts for SEO if you want to get your content noticed. Here are a few search engine optimization tips to help you get started.

Create a killer topic
Great blog posts usually have relevant topics. Readers will spend more time on your website and share your blog post more if they care about the content's subject. Remember, search engines will rank your blog posts higher if your content is considered valuable.

Research keywords
Keyword research can help you come up with a great title, which might, in turn, boost your ranking on search engines. By providing valuable content, you’re probably including relevant keywords without even realizing it. But in order to drive traffic, you need to include keywords that are relevant to both the topic and your target audience. Today, there’s a variety of free online tools that can help you get the most suitable keyword ideas.

Use strategically placed keywords
When creating your blog, use relevant keywords where they’ll have the most impact. Remember, filling your content with too many keywords could make it difficult to read. Besides irritating your readers, keyword stuffing will get you penalized by search engines like Google. Try to use relevant keywords in your titles, headings, subheadings, introductory sentences and conclusions.

Use social media
Many small businesses use social media to connect with their target audience. The same can be used to promote your blogs. Social media sites can help broaden the scope of your content by providing more exposure. With the help of some programs, you can easily post links to your blogs on various social media sites.

Optimize each image
Featured images can help build and retain the interest of your readers, which is why they are often placed at the top of blog posts. Use images that reflect what your blog post is all about. Try to include relevant keywords in the image's file name as well as a brief, keyword-rich description on the alternate text field.

Reference others
Citing other bloggers or articles is good, particularly if you include a link to the original source. It would show your blog post is well-researched, making your readers more confident to share.

By following the search engine optimization tips listed above, you can achieve higher rankings, drive traffic, and increase conversion rates. Get your content noticed today, contact us today for any of your SEO needs.


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