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SEO/SMO/SEM & Analytics
Search engine promotion and optimization is designing, writing and coding (in HTML) your entire website very precisely so that your web pages will appear at the top of search engine queries. Choosing the correct keywords and keyword phrases and proper site submission and monitoring is very important.
InfoEmpire provides a variety of options for increasing your site’s search engine visibility or boosting your PPC campaign.
- Keyword research
- SEO copywriting and keyword placement
- Site design analysis and recommendations
- Site submission
- Cost per Click Campaign
- Web traffic monitoring
Google Adwords Campaign Service
Google Adwords has quickly become the most popular Pay-Per-Click service. Adwords is the only way for your website to be listed on Google and results are almost immediate. You’ll start receiving targeted traffic to your website within hours and InfoEmpire can create, manage and track your campaigns.
What is Google Adwords?
Adwords is a Pay-Per-Click advertising program where advertisers place their ads and place bids for ad spots on Google pages. Advertisers specify a list of keywords which they want to target and place individual bids on them. Their ad will appear on the Google search page when users search for the same keywords. Ads with higher bid amounts will generally appear higher on the page. If a user clicks on the advertisement, the advertiser will be charged the bid amount. These can be as low as $0.05 and go as high as $30 per click for highly competitive key words. No matter what your budget, you can display your ads on Google and our advertising network. You only pay only when your ad receives clicks.
Google Adwords is the largest advertising opportunity on the internet today. Other search engines offer pay per click services but considering Google refers up to 85% of search traffic, this is the best option. If you don’t show up on Google, you don’t exist. If you want a reliable way of showing on Google, participating in their sponsored listings program, Google Adwords is the way to go.
Google Adwords experts at InfoEmpire can help
Before launching an Adwords campaign, we take the time to understand and deeply know your business inside and out. Through extensive keyword research, we find sets of keyword phrases that will achieve optimal results for the least cost.
We take care of everything for you, freeing you from the complex and time consuming task of managing a Google Adwords campaign. Let the Google Adwords experts take care of your campaign so you can take care of your business.
Web Analytics shows you how prospects have found your site, how they explored it and how you can enhance their visitor experience. With this information, you can improve the return on investment, increase conversions and increase your total website revenue.
What is inside web analytics for you?
Web analytics is easy to use for novice marketers and business owners while also being of superb use to experienced web analytics professionals.
Web analytics tracks all online campaigns from emails to keywords, regardless of search engine or referral source.
At its most basic, the web analytics tracking code can be copied into each of your website pages and the tracking begins immediately.
Flexible Custom Reports
All the tracking information will be placed in a custom report for you which can be received at any time. The reports are generated with a totally flexible data analyzing tool.
Trace eCommerce transactions back to specific campaigns and keywords and see where your revenue is really coming from.
How Web Analytics works:
Web analytics is a powerful enterprise analytic solution that can serve complex and high volume websites. Included are capabilities for tracking dozens of custom fields and on-site actions. Any custom field can be used as a segmentation dimension. You now also have new ways to visualize data with multi-dimensional charts. Add your own notes anywhere on a chart and easily export reports in various formats.
Web analytics also maintains historical data so you can go back to re-segment old data for new insight without any changes to page tags.