Customer Value: What is it & How to Create it?

What is Customer Value?
Value can be perceived in many ways. Customer value is best defined in the worth a customer sees in a product or service compared to possible alternatives. Interpretations will vary amongst each customer. For instance, one individual may value in terms of price while another individual may value in terms of quality. Customer value is broken down into two separate attributes: perceived value and desired value. Desired value indicates what a customer wants in a product or service. While perceived value is the benefit that a customer believes they've received out of a completed purchase.

How to Create Customer Value
Value can be created by producing a great experience for your customers. Aside from a good quality product or service, you should also focus beyond that. Below are a few different ways you can create customer value:

Loyalty Programs
Customers are more likely to spend more when they can receive the benefits of loyalty programs. Loyalty programs are a great way to create value for your customers because they receive something beyond their purchase. At Infoempire, we offer a customizable loyalty and rewards program for business owners. Determine the value you want to bring to your customers and set up a program that can provide this value; membership program, points program, perks program, or merge all the options together.

Customer Feedback
Feedback is a fundamental element that allows business owners to understand their customers thoughts and feelings. A business owner may believe they are doing their best, but a customer may have some criticism. By taking the time to listen to what your customers have to say, you can learn how they determine value and better understand how you can provide it to them.

Motivational Programs
Motivational programs are a great reason to encourage customers to shop at your business. Offering customers an incentive for a transaction may set you apart from the competition. Some examples of motivational programs include:

• Free trials
• Special offers
• Discounts and deals
• Subscriptions

As a business owner, is it imperative to determine what value means to your customers in order to provide them the value they are seeking. Offering a variety of methods of value allows you to target different spectrums of value. Consider implementing a loyalty and rewards program into your business to create customer value. At Infoempire, our team can help you determine the best program to provide the needed value. Contact us today to speak with a specialist about creating customer value with loyalty and rewards programs. 

If you are a member of our WaveToGet loyalty program, we would like to thank you for reading our blog. Use code VALUE21 to earn 1000 points in your account (code expires May, 20, 2021).