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The Importance of Brand Awareness

Brand awareness is an integral part of your marketing mix. It is defined as the level of recognition of a product or service in the minds of consumers. It refers to how consumers remember and recognize a brand without necessarily...

What is Pay-Per-Click Advertising?

Google Adwords is an online advertising service where advertisers bid on keyword phrases relevant to their business. When a user completes a search on Google, one of the results might be an ad. An advertiser has to pay only if someone...

The Mystery of Successful Facebook Business Account

One might think that a business's success or failure on social media is dependent purely on an easily-quantifiable number of likes, shares, and comments. However, if you were to ask any advertising professional how often they take...

What is Website Maintenance and Why is it Important? 

What is website maintenance?Website maintenance is the ongoing work done to keep a website running smoothly and not encountering downtime. Daily, monthly, or yearly website maintenance is necessary to keep your web presence relevant...

Nail Down SEO 

Search engine optimization, or SEO, is an essential web tool for modern business. SEO is a strategy that companies use to improve where their site sits in a search engine’s results. In bringing a business from the tenth page of...

Summer promotion tips 

Summer is here! And that means that it's time for another busy season of sales, promotions, and all the usual fanfare. If you're looking to take advantage of this opportunity to draw in more customers, we've compiled some tips to help...

Why Referral Programs Work

What is a referral program?A referral program is a strategy where companies use customers to promote their products and services by rewarding them for getting others to make purchases. Through them, companies can generate more...

Deliver An Unimpeded Omnichannel Experience

Delivering an unimpeded omnichannel experience is more important now than ever before. According to a recent study, nearly 60 percent of customers start their product research on Amazon but purchase the product from another retailer...

Gathering Data From Different Touchpoints

A tie is a new and easy way to gather data from different touchpoints. Tie simplifies the process of managing your customer feedback and feedback loop. By connecting customers with your company across various channels, Tie allows you...

Why choose Infoempire for your Website Maintenance and Hosting services

Maintaining a website can be a daunting task. There are many things to consider, such as updates, security, and performance. That's why it's important to choose a reliable company that can handle all of your website maintenance needs....

How Your Social Media, Website, and Digital Ads Work Together

It's no secret that a solid online presence is a key to success in today's digital age. But what many business owners don't realize is that their website, social media, and digital ads all work together to create an innovative and...

Why Hire a Digital Marketing Agency? 

Marketing is a crucial aspect of any business. Technology has significantly transformed the marketing industry. This means that businesses need to stay up to date with the latest marketing trends to grow their businesses. While it is...

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