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How to Start an eCommerce Business

Internet business is a very relevant topic for the majority of the world's population. Leading economists are convinced that all the companies that will not be presented on the internet will disappear from business in about 5-10...

Reward Your Employees with Your Loyalty Program

It is impossible to earn customer loyalty without an organized, motivated team of employees. Today, loyalty programs for employees are implemented by major brands cross-border in order to increase one's productivity and efficiency. A...

The Importance of Website Maintenance and Support

Nowadays businesses all need a website. However, establishing an authentic design and filling your creation with useful information is often not enough. Every single online project needs technical support to function, especially...

What is Organic vs. Paid Social Media ?

The world of social media is versatile. When it comes to using social media for your business you may explore both the paid and organic route. It is important to understand the difference between the two before diving into social...

How Marketing Has Been Impacted by COVID-19

When the pandemic hit, many businesses were negatively affected. Doors were forced to close, and business were required to think quickly about moving online or putting things on hold. Marketing has always been an ever-changing...

Why Marketing Matters Now More Than Ever

Marketing has always been extremely important for the success of any business. However, since the many changes our world has encountered during the pandemic, marketing matters now more than ever and here’s why:Shift in Business...

Landing Pages: When and Why to Use Them

Landing pages are best described as individual website pages created for the purpose of marketing. Typically for specific marketing campaigns, landing pages are created to track target metrics and specific call-to-action. When ads are...

Customer Value: What is it & How to Create it?

What is Customer Value?Value can be perceived in many ways. Customer value is best defined in the worth a customer sees in a product or service compared to possible alternatives. Interpretations will vary amongst each customer. For...

Benefits of Customer Loyalty & Rewards Programs

Loyalty and rewards programs have gained popularity in the recent years and for good reason: they work. Loyalty and rewards programs have shown business owners an increase customer retention rate and, in turn, increased profits. Today...

How to Increase Customer Loyalty in 2021

There are several strategies you can choose when it comes to customer loyalty. Choosing the right strategy for your business will allow you to see the most effective results. Devoted customers allow you for a consistent review stream....

The Importance of E-Commerce During COVID-19

We are soon approaching the one-year mark when Canadians were first informed about the COVID-19 lockdown. The effects that COVID-19 has had on businesses is unexplainable. With many businesses still stressing daily to survive, it is...

Ways to Build a Strong Relationship with Your Customers

How your business performs is highly affected by your customers. Having a good relationship with your customers will improve your overall ratings, word of mouth reviews, and repeat business. On the flip side, an unhappy customer will...

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