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Landing Pages: When and Why to Use Them

Landing pages are best described as individual website pages created for the purpose of marketing. Typically for specific marketing campaigns, landing pages are created to track target metrics and specific call-to-action. When ads are...

Customer Value: What is it & How to Create it?

What is Customer Value?Value can be perceived in many ways. Customer value is best defined in the worth a customer sees in a product or service compared to possible alternatives. Interpretations will vary amongst each customer. For...

Benefits of Customer Loyalty & Rewards Programs

Loyalty and rewards programs have gained popularity in the recent years and for good reason: they work. Loyalty and rewards programs have shown business owners an increase customer retention rate and, in turn, increased profits. Today...

How to Increase Customer Loyalty in 2021

There are several strategies you can choose when it comes to customer loyalty. Choosing the right strategy for your business will allow you to see the most effective results. Devoted customers allow you for a consistent review stream....

The Importance of E-Commerce During COVID-19

We are soon approaching the one-year mark when Canadians were first informed about the COVID-19 lockdown. The effects that COVID-19 has had on businesses is unexplainable. With many businesses still stressing daily to survive, it is...

Ways to Build a Strong Relationship with Your Customers

How your business performs is highly affected by your customers. Having a good relationship with your customers will improve your overall ratings, word of mouth reviews, and repeat business. On the flip side, an unhappy customer will...

What Your Website Needs in 2021

Trends come and go. Some are only here for a limited time while others make a mark and innovate the space. Websites are ever changing, and it’s quite simple nowadays to spot an outdated website. It's important to make your website a...

Small Business Trends in 2021

2020 was a year of hurdles for businesses, especially small businesses. With the new year beginning, we can expect to see some common trends amongst small businesses. E-Commerce is Essential The essentialness of e-commerce has...

Reasons You Need a Professional Web Designer

Your website may be the first place a prospective customer come across when it comes to your business. It is crucial that you make a good first impression, which is why it’s important to have an outstanding website. There are...

The Future of E-Commerce

Throughout the years many have shifted from traditional retail to e-commerce partially or completely. E-commerce has brought us the convenience of shopping for our goods from our own space any time of day and anywhere in the world. We...

Top Social Media Trends for 2021

Happy new year! As we jump into 2021, it is important to understand what social media trends are forecasted for the year. Understanding these trends allows you to create marketing strategies accordingly.Increased Video ContentWith the...

Top Benefits of Online Marketing for Your Business

Marketing is an important factor in a successful business. In the recent years, as the development of technology and the internet has emerged, online marketing has risen in popularity. There are several reasons why online marketing,...

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