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Ways to Build a Strong Online Presence

If you’re looking to build a successful business, you must have a strong online presence. Some ventures want to focus on straight conversions, while others offer information and education opportunities. This means having a website...

What is lead generation marketing?

Lead generation is a marketing strategy to get people interested in your business and gradually move them through a sales funnel to become paying customers.Some people still perceive lead generation as big email blasts and pushy...

10 Tips to set up successful online advertisements

Companies spend thousands, if not millions of dollars each year, on online advertisements to promote their services. Those Ads can be a powerful tool in your company's marketing strategy and work wonders for businesses. Here are ten...

Tips for Keeping Your Brand Consistent

Building and growing brand awareness require that your marketing strategy sends a clear and consistent message to your target audience. The desired goal is to enable consumers to be able to identify your company by its logo, web...

The Importance of Brand Awareness

Brand awareness is an integral part of your marketing mix. It is defined as the level of recognition of a product or service in the minds of consumers. It refers to how consumers remember and recognize a brand without necessarily...

What is Pay-Per-Click Advertising?

Google Adwords is an online advertising service where advertisers bid on keyword phrases relevant to their business. When a user completes a search on Google, one of the results might be an ad. An advertiser has to pay only if someone...

The Mystery of Successful Facebook Business Account

One might think that a business's success or failure on social media is dependent purely on an easily-quantifiable number of likes, shares, and comments. However, if you were to ask any advertising professional how often they take...

What is Website Maintenance and Why is it Important? 

What is website maintenance?Website maintenance is the ongoing work done to keep a website running smoothly and not encountering downtime. Daily, monthly, or yearly website maintenance is necessary to keep your web presence relevant...

Nail Down SEO 

Search engine optimization, or SEO, is an essential web tool for modern business. SEO is a strategy that companies use to improve where their site sits in a search engine’s results. In bringing a business from the tenth page of...

Summer promotion tips 

Summer is here! And that means that it's time for another busy season of sales, promotions, and all the usual fanfare. If you're looking to take advantage of this opportunity to draw in more customers, we've compiled some tips to help...

Why Referral Programs Work

What is a referral program?A referral program is a strategy where companies use customers to promote their products and services by rewarding them for getting others to make purchases. Through them, companies can generate more...

Deliver An Unimpeded Omnichannel Experience

Delivering an unimpeded omnichannel experience is more important now than ever before. According to a recent study, nearly 60 percent of customers start their product research on Amazon but purchase the product from another retailer...

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