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why advertising should be inclusive?

Social media has become an integral part of our everyday lives. It is now the most popular form of communication, and as such, it can be a powerful way to spread your message. However, social media should not only be about advertising...

Prepare your website for the holiday season

For business, 2020 and 2021 years were the path through shock therapy. People are tired of bad news and wish to plunge into the atmosphere of holidays and gifts. The vibes of the celebration are already flying in the air. At this...

Marketing trends 2022 

The marketing world is changing. What worked five years ago may not work today. New marketing trends are emerging, and it’s time to take a new approach to marketing in 2022 if you want your business to succeed. In the future of...

The Rise of AI in Digital Marketing

Digital marketing has taken a drastic change with the introduction of Artificial Intelligence (AI). The long-term effects of AI in digital marketing are still unknown to us, but what we do know is that it's going to be a game-changer....

How to prepare for the Black Friday 2021 

The Black Friday Sale is coming. What should you do in order to prepare for it? The following article will give you advice on how to make the Black Friday Sale a success. We'll discuss what changes can be made to your website, the...

A lead magnet that sells:  how to properly issue a checklist, a guide, or a mini-book. 

A lead magnet is a gift that you give to a potential client in exchange for his contact details. A checklist, a step-by-step guide, or a mini-book is a great option for a lead magnet. To create it, you do not need expensive equipment,...

Keys to social media marketing

Be yourselfShare your story with your audience. Tell them: How are you different? What makes you and your business special? Why you’re running this business? The personality that is included in your brand’s history is the first...

What is lead magnet?

Lead Magnet is free, useful, and instantly downloadable content that you exchange to the client's email. Creating and correctly placing such content is one of the most effective ways to collect a high-quality database of...

How to Use TikTok to Increase Brand Awareness and Market Your Business

The TikTok social network is becoming increasingly popular all over the world. More than 1.5 billion users have already installed the application. At the same time, about 800 million are its active users.Many people perceive TikTok...

Pros and Cons of Website Pop-ups 

Pop-up windows are usually set up for the user to feel comfortable on your landing page. For example, due to ”pop-ups", a person can get an answer to an actual question. These tools can also convince a visitor to perform a targeted...

How to pinpoint your niche?

Let's say you have a great idea for a business. But before you go any further, you need to determine your niche and target audience. No business, especially a small one, can sell everything for everyone. The narrower the niche you...

8 Great Ideas for your Coupon Campaign

Back in 2013, 93% of Americans made purchases only with coupons, and according to research in 2018, Americans are ready to spend 2 hours a week to find online coupons or discounted offers.The return on coupon marketing is also...

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