Collectively, we are experiencing an unprecedented situation. The global spread of COVID-19 is affecting all of our families, communities, and way of life. Infoempire Inc. would like to thank all healthcare workers who are putting in extreme efforts to care for people in need. For anyone who has been affected by COVID-19 in any way, directly or indirectly, you are in our thoughts.
As we continue to monitor the development of COVID-19, we have taken appropriate measures to make sure our employees are safe during this time. We will continue our regular operation hours but will do so remotely. All in-person meetings are postponed until further notice. If you have any questions or concerns, we are happy to continue communications through email or phone. We hope you and your family stay safe during this time. For more information on prevention and risk, visit Coronavirus Resource Center
Marketing has always been extremely important for the success of any business. However, since the many changes our world has encountered during the pandemic, marketing matters now more than ever and here’s why:Shift in Business...
Landing pages are best described as individual website pages created for the purpose of marketing. Typically for specific marketing campaigns, landing pages are created to track target metrics and specific call-to-action. When ads are...
What is Customer Value?Value can be perceived in many ways. Customer value is best defined in the worth a customer sees in a product or service compared to possible alternatives. Interpretations will vary amongst each customer. For...
Loyalty and rewards programs have gained popularity in the recent years and for good reason: they work. Loyalty and rewards programs have shown business owners an increase customer retention rate and, in turn, increased profits. Today...
There are several strategies you can choose when it comes to customer loyalty. Choosing the right strategy for your business will allow you to see the most effective results. Devoted customers allow you for a consistent review stream....
We are soon approaching the one-year mark when Canadians were first informed about the COVID-19 lockdown. The effects that COVID-19 has had on businesses is unexplainable. With many businesses still stressing daily to survive, it is...
How your business performs is highly affected by your customers. Having a good relationship with your customers will improve your overall ratings, word of mouth reviews, and repeat business. On the flip side, an unhappy customer will...
Trends come and go. Some are only here for a limited time while others make a mark and innovate the space. Websites are ever changing, and it’s quite simple nowadays to spot an outdated website. It's important to make your website a...
2020 was a year of hurdles for businesses, especially small businesses. With the new year beginning, we can expect to see some common trends amongst small businesses. E-Commerce is Essential The essentialness of e-commerce has...
Your website may be the first place a prospective customer come across when it comes to your business. It is crucial that you make a good first impression, which is why it’s important to have an outstanding website. There are...
Throughout the years many have shifted from traditional retail to e-commerce partially or completely. E-commerce has brought us the convenience of shopping for our goods from our own space any time of day and anywhere in the world. We...
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