Graphic Design

Graphic Design

Our team at InfoEmpire Inc. understands the art of communication through the use of type, graphics, positive and negative space. All of these components are implemented during the design process of branding your image. We will work close with you to better understand your wants and needs during this process. It is important to us that your business not only looks and feels professional, but your message is sent and read clearly.

We compose and implement everything from digital to print designs, based on your needs.

Our digital design services include but are not limited to:

• Web design
• Banner design
• Logo design
• Brochure design
• Business card design
• 3D Video graphics

Our printing services include but are not limited to:

• Business cards
• Logo’s
• Letterhead’s
• Brochures
• Banners
• Publication

Elements of Graphic Design

Graphic design can use the technique of image-based designs or type-based designs alone or together. Designs can include different combinations of the elements of line, shape, color, type, and texture.

Line: A line can be straight, curvy, thin, thick, or any design possible. The designer creates space or content of their design though lines. Lines can be a helpful guide to the viewer’s eye, or make other elements of design follow a path having the viewer look from the first point to the second point easily.

Shape; A shape creates a creative way to fill up space, balance out a design, or support some sort of text. A shape can be created from absolutely nothing, just structuring design and clarity through a white space.

Color: Color or no color it is a very important element of design. A brand can be influence by a designer though using color boldly or softly.

Type: A message can be transformed depending on the type of design it uses. Font, size, space, color and more, can have a great effect of what you are trying to communicate.

Texture: An advertisement may seem real depending on the texture used. Glossy or smooth, it gives the design a specific surface that can affect your design and add a sense of depth.

Tools of Graphic Design

Graphic designers must have good observation skills as well as logical thinking. Designers combine art and technology using a variety of methods to send out a certain message while providing an appealing visual.

Sketchpads: A way to sketch out ideas though a traditional tool, having a way to sketch down rough designs quickly that can later on be developed by designers using other tools and technologies.

Computers: Currently a necessary technology in a designer’s tool kit. Different hard way such as tablets, give designers the option to expand their creativity while keeping a sketchpad feel.

Software: specialized software, such as Photoshop, may help create illustrations, edit photos, customized text style, and put all the small details into a creative layout.

Graphic Design helps your brand by sending a message though a visual such as logos, brochures, posters and more.

Frequently Asked Questions About Graphic Design

What graphic design services does InfoEmpire offer?
InfoEmpire offers a comprehensive range of graphic design services, including web design, banner design, logo creation, brochure design, business card design, and 3D video graphics. We specialize in both digital and print media to meet all your branding and marketing needs.

Can InfoEmpire help redesign my company’s logo?
Absolutely! We can help redesign your company logo to better reflect your brand identity and values. Our team will work closely with you to understand your vision and deliver a logo that resonates well with your target audience and enhances your brand image.

How does the graphic design process work at InfoEmpire?
Our graphic design process starts with a consultation to understand your needs and preferences. We then move on to concept development, where we create initial designs. After your feedback, we refine these designs until they meet your satisfaction. Finally, we prepare the final artwork for production, whether it’s for digital use or print.

What makes InfoEmpire’s graphic design services unique?
At InfoEmpire, we blend creativity with strategy to ensure our designs not only look stunning but also effectively communicate your brand message. We use a combination of the latest tools and techniques, and our designs are customized to align with your specific business goals.

How long does a typical graphic design project take at InfoEmpire?
The duration of a graphic design project can vary depending on its complexity and scope. Generally, projects like logo design might take a few days to a couple of weeks, whereas more comprehensive projects like website design or corporate branding could take several weeks. We provide a timeline estimate after the initial consultation.

Does InfoEmpire handle printing for designed materials?
Yes, we handle both the design and printing of materials. Whether you need business cards, brochures, banners, or any other printed materials, we ensure high-quality production that matches the integrity of the design.

Can InfoEmpire create graphics for social media?
Yes, we create engaging and visually appealing graphics tailored for social media platforms. From Instagram posts to Facebook banners, we design graphics that capture attention and engage your followers.

How does InfoEmpire ensure client satisfaction in graphic design?
We ensure client satisfaction by maintaining open communication throughout the design process, offering multiple design iterations, and incorporating client feedback until the final product meets your expectations.

Can InfoEmpire design for both digital and print media?
Yes, we design for both digital and print media. We understand the technical differences between the two and ensure that your designs are optimized for each medium's specific requirements.

How can I get started with a graphic design project at InfoEmpire?
Getting started is easy! Contact us through our website or call us directly. We’ll set up an initial consultation to discuss your project in detail and provide you with a customized quote and project plan.

What types of businesses does InfoEmpire serve with graphic design?
InfoEmpire serves a wide range of industries including retail, technology, healthcare, education, non-profit, and many more. Our versatile design team has experience creating visual solutions that cater to the specific needs of diverse business sectors.

Does InfoEmpire offer eco-friendly printing options for graphic design projects?
Yes, we offer eco-friendly printing options. We are committed to sustainability and can provide various green printing solutions that use recycled materials and environmentally friendly inks.

How does InfoEmpire handle revisions in graphic design projects?
We offer a set number of revisions based on the project scope, which allows you to make adjustments and provide feedback throughout the design process. Our goal is to ensure that the final design aligns perfectly with your expectations.

Can InfoEmpire integrate my existing brand identity into new designs?
Absolutely! We can seamlessly integrate your existing brand identity into new designs to ensure consistency across all your marketing materials. Our team will study your current brand elements and style to make sure every new design complements your brand.

How does InfoEmpire manage tight deadlines for graphic design projects?
We are experienced in managing projects with tight deadlines and have processes in place to ensure timely delivery without compromising on quality. We communicate transparently about what can realistically be achieved within your timeframe and work diligently to meet your schedule.

Does InfoEmpire offer multimedia design services?
Yes, we offer multimedia design services including animation, video graphics, and interactive content. These services can enhance your digital presence and engage your audience in dynamic and memorable ways.

What file formats can InfoEmpire provide for final graphic design projects?
We can provide files in a variety of formats including JPG, PNG, PDF, EPS, and SVG, depending on your specific needs and the intended use of the designs. We ensure that you receive the highest quality files for both digital use and print.

Can InfoEmpire help with the design of trade show materials?
Yes, we can help design and produce a range of trade show materials including banners, booth designs, brochures, and promotional items. Our designs aim to capture attention and effectively convey your message in high-traffic environments.

How does InfoEmpire ensure design consistency across multiple platforms?
We develop a comprehensive style guide for your brand that outlines the use of colors, fonts, logo placement, and other design elements. This guide ensures consistency across all platforms and materials, from digital to print.

How can I provide feedback during the design process with InfoEmpire?
We encourage feedback at multiple stages throughout the design process. You can provide feedback during initial drafts, revisions, and before final approval, either through our online client portal, email, or direct calls. We strive for open communication to ensure the design aligns with your vision.