The History of YoutubeYouTube is the most popular video hosting service in the world and one of the most popular resources on the entire Interweb. YouTube is a website designed for viewing, engaging, and promoting videos of various topics: it has everything from product reviews to self-filmed TV series. The audience of "YouTube" is more than two billion people, it is used in almost all countries of the world. There are no analogs that are equal in terms of attendance and coverage.
Now the owner of the video hosting website is Google Corporation, but this was not always the case. Those who made YouTube the way it is were three former employees of the PayPal payment system. Their names were Javed Karim, Chad Hurley, and Steve Chen. According to the USA Today newspaper, the main creator Karim came up with the idea of the project. It is believed that the idea of creating a video hosting was prompted by a case when he could not find a video with Justin Timberlake and Janet Jackson on the network, as well as a video recording of the tsunami in the Indian Ocean. And Time magazine says that the idea was invented together in January 2005. The future creators of YouTube could not send recordings from the party to their friends – they were too voluminous to send them by mail. So they decided to start a new project, a website where you can upload videos and share them with others.
The release of YouTube in wide distribution marked the beginning of its development. There were no such services at that time, so the site quickly began to gain popularity. Already in July 2006, its audience reached 100 million users, and the number of uploaded videos was 65,000. Around that time, Google became interested in the service and in the Fall of the same year bought it for $1.65 billion. After that, the founders left the project, now those who created YouTube are not involved in its development. At first, Chad Hurley remained as CEO, but on October 28, 2010, he also resigned. However, he still has the position of consultant. Before the purchase of YouTube, Google-owned its video hosting Google Video, the corporation did not close it, having converted it into a video search service all over the Internet, including on YouTube.
Now there are almost no people who do not know what YouTube is. YouTube is a video hosting service whose audience includes various age and social groups. Almost everyone uses it: companies that want to promote their projects and bloggers who want to gain an audience are thinking about their YouTube channel. Thanks to Google's ranking algorithms, video hosting has also become the second most popular search engine in the world. Now it is not just a video sharing project: today YouTube is also a powerful channel for promoting its own brand. This is what makes it wide advertising opportunities, smart recommendation algorithms, and incredible mass appeal.
Every day, YouTube users view more than a billion videos. However, only 9% of small businesses have their own Youtube channels. As the popularity of YouTube continues to grow, the opportunities of companies that are ready to connect to the number of successful brands on the YouTube platform are only increasing.
Video is an integral part of any content marketing strategy. By providing your target audience with high-quality, informative, and interesting content, you will make people come back to your channel again and again.
In addition, YouTube is the second search engine in the world, so if you optimize your videos for search, you can easily get new customers who are looking for what you offer. Let's look at the content options for your YouTube channel.
More and more people are turning to YouTube to learn something new. The number of searches for videos with practical recommendations has increased by 140% over the past 13 years, which means that companies have more opportunities to attract their target audience by providing educational and practical content.
64% of YouTube users visit this platform in search of entertainment content. Creating a content strategy based on entertaining videos that meet the interests of your audience is considered a promising idea. Entertainment content is one of the best ways to attract the attention of the target audience and focus it on their products.
The essence of this video format is to shoot the internal kitchen(life) of the brand. At the moment, YouTube is not overflowing with this type of content, so your brand can easily become a leader among competitors. Moreover, the interest in business life blogs is only increasing. Yes, there are many bloggers on YouTube, but their content is completely different compared to the life blogs of brands and businesses. Life blogs of brands are more versatile and more useful.
If you are a business owner looking to improve your social media strategies by offering YouTube content and promotion, Infoempire can be of assistance. Contact us today to speak with our marketing specialists.