Ways to Get to Know Your CustomersConsumers are the lifeblood of your business and getting into their head is the only way to engage, inspire, and connect in a way that is meaningful and valuable in equal measure. When you create content or plan marketing campaigns to promote your brand, it's easy to get carried away with creative elements while forgetting about specific needs, desires, and preferences. Constant research of your client's wants, needs, and problems is the only way to keep your business successfully running.
Analyze the points of contact
Consumer metrics and insights are a gold mine for brands that want a more meaningful understanding of their customer base. While Google Analytics is integral to extracting value from your various demographics, exploring additional data sources by interaction points will give you a panoramic view of your customers' habits, preferences, and behavior. Using a combination of social media analytics tools as well as mobile data platforms to collect extensive information about your main points of interaction with consumers, you will be able to create profiles or images that will significantly improve your marketing communications.
Obviously, one of the most direct and invaluable ways to get to know your customers is to start a conversation with them.
By meeting your customers where they are, you will be able to understand how they communicate with their peers. Ask them valuable questions naturally, rather than obsessively. By asking the right questions, you will get answers that will help you significantly improve the perception of your brand.
There are many ways to interact with customers where they are most comfortable and get to know them, but one of the most effective ways to generate meaningful dialogue with consumers and speak the language of your customers is through user-generated content (UGC).
85% of consumers believe that visual user content is more important than branded photos or videos. Moreover, 90% of consumers believe that authenticity is important when deciding which brands to support.
User-generated content builds trust and trust by offering a deeper insight into the minds of your customers. However, it is worth your time and investment.
Respond to both positive and negative feedback.
No matter where they are posted, you should still be committed to providing personal responses to customer reviews in the public domain. This will make your brand more humanized, demonstrate your commitment to customer service quality, and provide you with even more ideas in the conversation. As such an integral signal of trust, it is extremely important to provide consistent responses, and this will open up a lot of fresh information about your customers.
Host an event.
Research shows that millennials value experience over tangible possessions. Whether you're hosting a brand event or creating a tangible experience (physical or virtual), you're essentially creating a platform to share your brand's values with customers using a personalized approach. You will also be able to understand the segments of your audience, going beyond just digital statistics and indicators.
Be a " spy”, read forums and groups on social networks.
Most likely, your niche is already discussed on the Internet. Look at the questions and answers that are most common. Maybe people are not happy with the acquisitions, and they are happy to share about it wherever there is an opportunity. Read their problems, and try not to make mistakes of your competitors.
Set up offers, discounts, and promotions.
Back to the importance of personalization for a moment, if you offer your customers customized deals and discounts, you will probably build brand loyalty, which in turn will give you the opportunity to get to know them better.
72% of today's consumers will only interact with personalized offers, deals, discounts, or promotions. What choice do you have? Be individual with your offers and discounts.
Launch the mobile loyalty scheme.
Speaking of building trust and long-term relationships. The creation of a customer loyalty scheme will not only increase customer retention but also open a permanent communication portal between your brand and your audience.
83% of customers say that loyalty programs increase the likelihood that they will continue to interact with certain brands. Companies like Amazon, Starbucks, and Sephora have had great success with their innovative loyalty programs, gathering invaluable consumer information in the process.
Our professionals at Infoempire are always ready to help you with the development of intriguing and motivational loyalty programs for your organizational needs. We offer a WaveToGet loyalty and rewards program that can be used for treating both your clients and employees. Contact us today for more information on our WaveToGet loyalty and rewards program.