Why Are Short-Form Videos Becoming A Priority In Marketing?

The world of marketing is constantly evolving. New trends are born, and old ones die out, but what remains constant is the need for businesses to keep up with the latest to succeed. The newest trend, short-form video marketing campaigns, has been quickly taking hold among many industries, including tourism agencies and universities. This blog post discusses why you should make this campaign a priority for your business as well.

Short-Form Video Campaigns Aren't Just About Awareness but Also Action

Good marketing campaigns are all about generating both brand awareness and consumer interest as they engagement with the audience. After all, developing new business is the goal of any company. According to Infoempire, short-form video marketing allows you to do this quickly by creating a solid call to action that drives people towards your product or service.

They Are Perfect For On-The-Go Consumers

Although there are still many people watching videos on their desktop computers, the number of individuals consuming video content while "on the go" is increasing rapidly. According to Cisco's report on mobile device usage, by 2018, more than 50% of all internet traffic will be attributed to mobile devices. This means that many people are now watching videos on their smartphones, tablets, and computers while commuting or waiting in line at the grocery store. The simplicity of these short-form marketing campaigns allows consumers to absorb your message no matter where they are quickly hence you can easily catch a client.

YouTube Drives More Traffic than Any Other Social Media Platform

YouTube is the number one social media site for driving traffic to websites. It's no surprise that many businesses are turning to short-form video campaigns to capitalize on their millions of users who have strong engagement with Youtube. The beauty of YouTube is that it allows you to reach your audience where they spend their time while still being supported by Google, which has the number one search engine around.

They Can Reach a Broad Audience

The beauty of short-form video marketing is that it can catch a client in your target market. This includes millennials, parents, senior citizens, men, women - you name it! As long as your potential customers have access to an internet connection via their smartphones, tablets, or laptops they can consume your content anywhere and at any time.

They're Vibrant, Relatable, and Easy to Share

Since short-form video marketing campaigns are usually between 15 seconds and a minute in length, they tend to be more relatable than traditional TV commercials or online ads (that sometimes take too long to explain a product or service). The average attention span on the internet is just 7 seconds, so this type of marketing takes advantage of that statistic.

Short videos are also highly sharable among networks such as Facebook, Twitter, LinkedIn, and even TikTok. This is a massive advantage for any business looking to expand its social media presence and make new sales simultaneously.

With all this in mind, it's clear to see why short-form video marketing campaigns are taking over the world of online marketing. The industry is constantly changing and evolving, but one thing is sure - businesses need to stay up-to-date if they want to succeed. If you don't have enough skills to create a video advertising campaign, Infoempire is here for you!

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