Why Marketing Matters Now More Than Ever

Marketing has always been extremely important for the success of any business. However, since the many changes our world has encountered during the pandemic, marketing matters now more than ever and here’s why:

Shift in Business Operations
Businesses who have been forced to shut down in-person operations have had to pivot their typical marketing goals. In-person tastings, events, and other forms of experiential marketing have been halted. The physical experience that may gave businesses a competitive edge has now been minimized as everyone has shifted to virtual opportunities as a result of government restrictions. The option to wait until in-person operations open are not an option, marketing matters now more than ever to stay afloat.

Big Name Power
Leading brands have always had dominance over market share in the industry. After the changes that businesses were forced to make when the pandemic hit, many consumers shifted towards a more convenience-based behaviour often reaching for the big names due to free and fast shipping options, competitive pricing, and greater variety. Marketing matters now more than ever because the competition of big-name brand offerings has now greater impacted every sized business adding challenge to standout for consumers.  Being in a level playing field with every single business means increasing marketing efforts to stay on top. With greater competition comes greater efforts to obtain customers. 

Emotional Change
Change in lifestyle has resulted in change in marketing material. When hundreds of thousands of families can’t meet for the holiday’s as they normally would it may come across as insensitive if you advertise otherwise. Aside from making shifts in business operations, there has also been a greater shift in marketing plans and how campaigns are positioned and placed. It’s important to be delicate in the types of marketing campaigns you implement and the message you send out to consumers. The type of content being put out must be more aware to the sensitivity of circumstances. 

Businesses have experienced many setbacks in the recent year. When hindrances are out of your own control, it’s about how to move forward. Marketing has always been around, but now it is more important than ever. If you are a business owner in need of a competitive marketing strategy for your business, reach out to our team. At Infoempire we understand the shift in digital marketing. Contact us today to schedule an appointment.

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